Reviews play a prominent role in eCommerce SEO. The keywords related to the product rate your website higher in the Google rankings. According to a study, more than 90% of customers visit the website after reading reviews. 31% of customers will likely spend more on businesses with excellent reviews. 70-75% of consumers take action only […]
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The User experience (UX) defines the website. The appearance of UX can engage and attain traffic to the website and helps to generate more potential clients. Especially for eCommerce websites, the UX plays a crucial role. It gives access for SEO to kick in and rank the eCommerce website higher in the search engine. If […]
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The right Search Engine Optimization strategy for any eCommerce business is invaluable. With eCommerce shopping, the product pages require a lot of optimization concerning the customer. Every customer wants to view what they want to purchase and optimize the product page based on their interest. Relevant products will lead to customer engagement with the eCommerce […]
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Videos are a great way to connect and provide entertainment to consumers, but the attention span is shrinking quite aggressively. The rise of Tiktiok, Instagram reels, and YouTube shorts have created an opportunity for the brands to tell their stories in a very short time. For brands, these short videos lead consumers from being watchers […]
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What are Micro-Moments? The instance of spontaneous search on the internet about knowing, going places, doing something and buying a product is termed as micro-moments. Micro-moments are game-changing for a business as they navigate a user’s mind in that direction. According to a report by Google, over 100 billion micro-moment searches are done monthly. Most […]
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Toronto is one of the world’s fastest-growing cities, affecting Canada’s GDP significantly. That makes Toronto an excellent place to start your business. An online presence is important for any local brick-and-mortar business in Toronto. Here Local SEO is prominent in optimizing your business and website’s visibility on Search Engines like Google, Bing and Yahoo. So, […]
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Social proof gives a demonstration for the users on how many people have made the purchases, views of products, and testimonials. Social proof also makes it comfortable with making decisions regarding purchases from a specific online store and simultaneously makes the purchasers an integral part of the conversations. Social proofs for an online business include […]
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The present generation is looking to buy products they know, and no matter how great your products are, people only purchase them if they know about them. At this point, advertising comes into play which allows you to educate the customers about your products and their features. In addition to advertising, it is also important […]
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Any business does not create a website casually, instead, they want people to visit the website to make appointments, make purchases, and buy something. The process of buying from a website can be made simple by demonstrating something that visitors can like. There are many ways to make the buying process simple for the audience, […]
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Many businesses compete online to get an opportunity to serve customers and make them buy their products or services. You need to get your business listed in local directories for better reach when you are a local store or service provider. Local SEO is important in promoting products or services and getting more leads for […]
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Small businesses continuously develop and implement strategies to drive more sales and generate revenue in the present competitive world. For the past few years, the unpredictable market has done small businesses work hard to strive in the competition. The good news is that the economy has been rebounding, so there is a chance for all […]
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Digital marketing is growing yearly, and new technologies and strategies are introduced to grow your revenue and customers. Email marketing is one of the most opted strategies for getting closer to customers and is also an organic way to attract more traffic to online stores. For any eCommerce business, collecting and maintaining an email database […]
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We live in a digital era where digital marketing has more importance than standard marketing techniques. Digital marketing involves the usage of the internet, social media, websites, and other marketing techniques to connect with your business’s future and present customers. In digital marketing, remarketing is one of the new techniques used to attract customers who […]
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The primary goal of any business owner is to outspread brand awareness and market their products or services in the target market. The growing internet world has made most companies shift from traditional marketing to digital marketing techniques. Digital marketing is helping businesses reach customers more easily, and it is not wrong to say that […]
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In this digital world, the internet has become an indispensable tool for customers to decide between buying a product. On average, a person spends three hours on the Internet for communication, information, entertainment, and research. Many small companies are using digital marketing tools to increase their sales and revenue and get closer to potential customers. […]
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The digital marketing industry is constantly increasing, and statistics report that the digital advertising industry will cross $645 billion by 2024, almost double that of 2019. in this competitive world, it is essential to have the right marketing people to generate more leads and revenue. As the industry grows exponentially, business owners are confused about […]
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The terms branding and marketing are often confused or used incorrectly. However, knowing the differences between the terms can help business persons execute specific campaigns with different marketing and branding goals. Sometimes marketing and branding terms do overlap; business owners should be able to know the differences and integrate them to implement their digital strategies […]
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Migration is never easy for any business and requires careful planning and execution. As the age of your business website increases, a migration process is necessary, which might be due to the outdated design of your website. To keep up with the daily updates in web design standards, experts recommend your site be redesigned every […]
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In this competitive world, your website must rank high in search results to increase traffic and reach more target audiences. Most companies are now giving importance to SEO, which is one of the incredible tools for increasing traffic and boosting sales. When it comes to search engine ranking, SEO is considered to be the backbone […]
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The rise of mobile traffic has made Google release a new search engine algorithm to include mobile-friendliness as one of the ranking factors. The mobile-friendly algorithm was designed to give a boost to the web pages in search results that are mobile-friendly. As a result of this algorithm, websites that are not mobile-friendly started to […]
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Internet marketing has become very popular among businesses because of the range of advantages that it has to offer for all types of businesses. A website acts as a digital store for any business, and one can use internet marketing to build a strong brand to bring in new leads and customers. It is not […]
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Competing and getting noticed in Google search results is important for any business. As the number of businesses is increasing, the competition is becoming tougher, and it is time to get creative using digital marketing. People are always looking for content, and your website is likely to be visited if it has a creative design. […]
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As the number of online stores is increasing, shoppers are also becoming smarter by researching online about the products. People use popular search engines like Google to track reviews about the product they are getting ready to purchase. As the use of search engines increases, companies are also now turning towards digital marketing to reach […]
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Increasing conversions is the web site’s main goal if you have a B2C or B2B business. For business owners, not converting the leads can be irritating as the revenue generation depends on the conversion of leads. This article discusses the common problems most online businesses face and why your website is not converting visitors into […]
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For any business, it has become necessary to be present on Social media, and now it has become a part of a good marketing plan. In this internet-driven society, businessmen are trying to maintain a presence on social media, which could fail a marketing plan. Making more connections in social media can also lead to […]
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As a business owner, you will always be looking to increase your revenue and make your mark in the market. In this internet-driven world, everything is connected digitally, and every business is trying to make an online presence. Search Engine Optimization or SEO is undoubtedly one of the best ways to gain traffic and leads […]
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In this Internet-driven world, business owners now realize the importance of online presence. Even if the business is small or large, it is crucial to have an influential brand that helps to reach more people. By improving your online presence, your products can be seen by many people, generate more leads and at the same […]
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For any business, a website is the key to reaching potential customers, and SEO plays a crucial role to discover your website in the major search engines. A good designer is not only a person who builds stunning websites but also knows about the latest trends and SEO guidelines to make your business more profitable. […]
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One of the most exciting parts of creating a brand is launching your website. After months of planning, brainstorming, and development, there is nothing more satisfying than the initial launch. Howeve
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Your website is more than just the pretty face of your business. Designed correctly, it can work hard to create conversions with elements that encourage visitors to buy or request more information
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