Case Study

Vancouver based Buchan Stationery is one of the leading stores providing stationery items to its customers at competitive prices. However, an outdated website and poor online shopping experience have limited the revenue and growth of the company. Mediafy Technologies developed, integrated, and retooled a new online store, allowing Buchan Stationery to increase its online sales and revenue. Now the company is a successful online stationery store in Canada.

The Challenge

After the successful establishment of stores in Vancouver and Richmond, Buchan Stationery decided to offer their products all over Canada through an online store. To differentiate themselves from competitors, Buchan Stationery needed a digital online store that offers a memorable shopping experience for its customers with an easy to manage admin interface provided, to add new products to their online store.

Approach

At Mediafy, we have analyzed and marked the key market segments that were profitable for Buchan and set about designing an online store with the latest WooCommerce and WordPress technologies. The online store is integrated with the latest POS and shipping systems to provide a platform for Buchan stationery to scale its successful online business into the future. There is also custom integration between the eCommerce platform and ERP to keep the customer and product order data synchronized. Now Buchan Stationery’s online store is reaching out to wider audiences with an increase in sales and improved online shopping experience.

Results

  • 42%Increase in Average Order Value
  • +25Over 25 custom integrations
  • 22%Decrease in site bounce rate

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