Vancouver based Buchan Stationery is one of the leading stores providing stationery items to its customers at competitive prices. However, an outdated website and poor online shopping experience have limited the revenue and growth of the company. Mediafy developed, integrated, and retooled a new online store, allowing Buchan Stationery to increase its online sales and revenue. Now the company is a successful online stationery store in Canada and ships product worldwide. Surprising special limited editions pens and gifts that sell for over $2,000 sell very often as collectors are looking everyday and find what they are looking for.
For over 60 years in Vancouver, Buchan Stationery decided to offer their products all over Canada through an online store but no one could find them and the old website only had paypal and difficult checkout process that caused the website not to function or generate much sales. To differentiate themselves from competitors, Buchan Stationery needed a digital online store that offers a memorable shopping experience for its customers with an easy to manage admin interface provided, to add new products to their online store and fast checkout on mobile. Social Media both on Facebook and Instagram suffered due to lack of relevant content that engaged users and integrated with the website and digital campaigns to reach our audience.
At Mediafy, we have analyzed the key market segments that were profitable for Buchan and set about designing an online store with the latest WooCommerce and WordPress technologies. The online store is integrated with the latest POS and shipping systems to provide a platform for Buchan stationery to scale its successful online business into the future. There is also custom integration between the eCommerce platform and ERP to keep the customer and product order data synchronized. Now Buchan Stationery’s online store is reaching out to wider audiences with an increase in sales and improved online shopping experience. Also we provided weekly professional photography to generate captivating audience to drive traffic to the physical store or online with monthly contests and giveaways.
Monthly Website Sales
Custom Integrations
Facebook, Instgram, & Youtube
We were seeking a web designer to build our website while focusing on SEO to drive awareness. Domenic and his team did an incredible job and within months, we were at the top of most Google searches. We receive monthly SEO reports detailing the progress and traction gained, helping shift our focus.
I would strongly recommend Mediafy and Domenic to anyone looking to enhance their website and increase their exposure to the online world.
Dom – Thanks for sharing your ideas and crafting a solution based on our needs. Our website, coupled with your SEO strategy has been a difference maker in our business with driving revenue and profit.
You’re our ONLY choice when it comes to our marketing requirements!!
Daniel
The thought of a new website was daunting to Buchans. We knew we needed a fresh look and a more robust shopping cart for our site, but our resources were not plentiful enough to take us to that level. We knew what we wanted, we just needed to find the right team to build it.
Inna – Owner of BuchansDomenic at Mediafy has been a valuable resource for our team and helping our company grow and become profitable. His team added technology to make a better user experience and increase our sales while harness our teams strengths. Making key large marketing investments with confidence and being able to track our marketing initiatives has been the key to our success. Elliot Mashford, CEO
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