Case Study

#1 in Google Search and Google Maps under Stationery Vancouver.

Vancouver based Buchan Stationery is one of the leading stores providing stationery items to its customers at competitive prices. However, an outdated website and poor online shopping experience have limited the revenue and growth of the company. Mediafy developed, integrated, and retooled a new online store, allowing Buchan Stationery to increase its online sales and revenue. Now the company is a successful online stationery store in Canada and ships product worldwide. Surprising special limited editions pens and gifts that sell for over $2,000 sell very often as collectors are looking everyday and find what they are looking for.

The Challenge

For over 60 years in Vancouver, Buchan Stationery decided to offer their products all over Canada through an online store but no one could find them and the old website only had paypal and difficult checkout process that caused the website not to function or generate much sales. To differentiate themselves from competitors, Buchan Stationery needed a digital online store that offers a memorable shopping experience for its customers with an easy to manage admin interface provided, to add new products to their online store and fast checkout on mobile. Social Media both on Facebook and Instagram suffered due to lack of relevant content that engaged users and integrated with the website and digital campaigns to reach our audience.


At Mediafy, we have analyzed the key market segments that were profitable for Buchan and set about designing an online store with the latest WooCommerce and WordPress technologies. The online store is integrated with the latest POS and shipping systems to provide a platform for Buchan stationery to scale its successful online business into the future. There is also custom integration between the eCommerce platform and ERP to keep the customer and product order data synchronized. Now Buchan Stationery’s online store is reaching out to wider audiences with an increase in sales and improved online shopping experience. Also we provided weekly professional photography to generate captivating audience to drive traffic to the physical store or online with monthly contests and giveaways.


  • 450% Increase

    Monthly Website Sales

  • Quick Checkout

    Custom Integrations

  • Social Media

    Facebook, Instgram, & Youtube


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