June 21, 2022

Why Your Website Is Not Converting Visitors Into Leads?

Why Your Website Is Not Converting Visitors Into Leads

Increasing conversions is the web site’s main goal if you have a B2C or B2B business. For business owners, not converting the leads can be irritating as the revenue generation depends on the conversion of leads. This article discusses the common problems most online businesses face and why your website is not converting visitors into leads.

Why Is My Website Not Converting?

Whether your website was designed years ago or recently, a lack of visitors or leads can be frustrating for the business owner. If your website is new, conversion might take time, and the main reason for non-conversion could be not ranking in search engines. To get more leads and conversions, ranking top in Google search engines is important. People are getting used to search engines and are following whatever ranks in the first place. Here are some important reasons for the non-conversion of visitors.

1. Neglecting SEO

Search Engine Optimization or SEO plays an important role in ranking your website in the top place in search results. SEO is the process of ranking your website in Google search results by implementing campaigns related to SEO. Some of the key SEO strategies include

  • Keyword Research
  • Content Creation
  • Content Marketing
  • Internal linking to make Google crawl pages faster.

2. Not Having any CTA’s

Call To Action(CTA) is an important element of your website that encourages visitors to browse more products and other online store pages. There are many styles of CTA’s available and use them wisely so that the user sticks to the website and buys something. CTA’s can also be designed or created based on the industry your online store is related to. CTA’s can also be used to give a clear path to your users and help in finding the best in your store.

3. Very Few Visitors To Website

For new websites, you need to conduct campaigns and attract more customers. If your website is new, it takes time to rank in google and other search engines. Getting few visitors is also the main reason for not getting more leads. To get visitors faster, you can opt for paid advertising where your website is displayed above organic results.

4. Issues With Purchases

For any eCommerce store, the purchasing process should be easy and make it simple for users to go to the cart and checkout intuitively. If purchasing or cart issues exist, you need to talk to a professional eCommerce store developer and fix the problems.

5. Website Is Not Mobile Friendly

Over half of online traffic is generated from mobiles, and all transactions are completed on the mobile itself. Your website should be mobile-friendly to attract more visitors and convert them into leads. If your website is not responsive, talk to a responsive web developer to fix the issues.

Talk To A Professional Web Design Company

As a business owner, if you are tired of listening to words that your website is not converting visitors into leads, then you need to talk to an experienced web designer and developer to help your website get more leads and conversions. For more details contact us or visit our website.

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