October 10, 2022

What Is Remarketing In Digital Marketing?

what is remarketing in digital marketing - mediafy

We live in a digital era where digital marketing has more importance than standard marketing techniques. Digital marketing involves the usage of the internet, social media, websites, and other marketing techniques to connect with your business’s future and present customers. In digital marketing, remarketing is one of the new techniques used to attract customers who have interacted with your website in the past. When a customer visits your site, it is common for him to leave the website without making any purchases, so you have lost a potential customer. To understand more about digital marketing, you need to know about remarketing. Read the article to learn about remarketing in digital marketing and its importance in driving more traffic to your website.

What Is Remarketing?

A quick definition of remarketing can be given as targeting those customers who have visited your website and shown interest in your products or service. The main aim of this technique is to target those customers who were qualified leads but were not converted on your website.

For any business, leads are most important, and it is also crucial to convert these leads, and as a business owner, you might get frustrated when these leads are just not converting into paying customers. At this point, remarketing is the best strategy that can be applied for converting these leads into paying customers.

Types Of Remarketing Techniques

In remarketing, several techniques can be used, and here are some of the major techniques that can be used.

1. Display Remarketing

Display marketing is the simple technique of displaying your products or services or ads to customers who have visited your website previously. After getting all the required information, these customers can be targeted by ads specially made to attract customers. The information of these prospective clients can be obtained through the cookies used by your website and store the data to get the relevant information.

2. Search Marketing

Search marketing is used to gather information from Google and other search engines about the traffic who have shown interest in your products or services. After getting the relevant information, the customers can be targeted using paid advertising on search engines. The paid advertising is displayed on Search Engine Result Pages (SERPs) where most of your target customers are likely to visit or search for the particular product you are promoting.

3. Email Marketing

Email marketing is the traditional way of marketing which involves sending promotional emails to prospective customers. An email marketing strategy is used to send emails to customers who have abandoned a shipping cart on your website. Using email strategy, you have the option to suggest your additional products to customers can create interest in their minds.

4. Video Remarketing

Video remarketing is another option to bring back your customers. Video remarketing techniques can play your product videos on YouTube and other Google sites to draw customers back to your site. Video ads are a great way to attract more customers to your website, as people are easily drawn to videos, and Video remarketing can be used to share more information in a short time.

Some Of The Other Remarketing Techniques Used

Here are some of the popular and mostly used remarketing techniques

  • Content Remarketing
  • Remarketing using Google Adwords and Google Analytics
  • Auto Retargeting
  • Remarketing of Ads
  • Facebook and Instagram Videos

What is Google Ads Remarketing?

Remarketing is one of the techniques applied by Google for its customers to get more leads, and the leads can be tracked using Google Analytics. Here are some of the steps you need to conduct for the Google remarketing technique.

1. Select Your Remarketing Campaign Type

First, you need to clarify your goal in remarketing. Do you want to generate leads from customers who have left your website or promote specific content, products, or pages?

2. Creating Remarketing List

Next, you need to specify your target audience based on the users who have visited your website but have not made purchases. You can create the target customers list using the options available in the Google Analytics menu.

3. Setup the Remarketing Code

After you have set up a remarketing list, you get the remarketing code that is generated automatically. Goto the tracking info option in the menu to get the remarketing code.

4. Choose the Marketing Duration & Cap Frequency

The next important step is to store your cookie memory in the customer’s browser, which depends on your goals, and at the same time, you need to cap the frequency of ads. It is important to check the frequency because if you run the ad for a long time, you risk losing potential customers.

5. Activate Your Campaign

Once you have completed all the above steps, it is time to activate your campaign. Before running the actual campaign, make sure to conduct testing that will help to optimize your campaign.

Benefits Of Remarketing

Here are some of the important benefits of remarketing in digital marketing

  • Increase engagement and reach
  • Improved Brand awareness
  • Increased Brand Recognition
  • Cost Effective Technique for boosting sales
  • Higher Conversion rates
  • Increase in ROI of your Ads
  • More Connectivity with Potential Customers


In this digital world, remarketing is one the most powerful technique that can be used to bring more leads to your business. By investing in remarketing strategy, you have the option to bring potential leads back to your business and increase your brand image. If you are a business owner looking to bring back leads for your business, you need to talk to an experienced digital marketing company. At Mediafy, we have over 10 years of experience in dealing with remarketing ads for all types of businesses. To learn more about Digital marketing techniques, talk to our experts today.

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