Toronto is one of the world’s fastest-growing cities, affecting Canada’s GDP significantly. That makes Toronto an excellent place to start your business. An online presence is important for any local brick-and-mortar business in Toronto. Here Local SEO is prominent in optimizing your business and website’s visibility on Search Engines like Google, Bing and Yahoo. So, What is Local SEO? Search engines use geolocation through mobile and IP addresses through the desktop to show optimized results based on your location. It helps local businesses to showcase their brand, products and services visibility to local prospects and customers searching online. This, in turn, helps customers find potential nearby businesses based on the location they search. So, how do businesses like yours make use of Local SEO? Below are some local SEO strategies for Toronto businesses to get started.
Every business must add its location to draw local customers throughout the site. You should mention your business’s name, address and phone number. This helps local businesses and impacts the local search engine when mentioned in the footer. Having the location in your domain name will make the business site easier to locate.
Reviews and feedback are one of the most important aspects of ranking. Receiving reviews is good and will boost your rankings, but responding to those reviews and feedback will rank you even higher and make your company seem active. Always ask the customer for feedback and respond so that retention is high.
Search engines use Schema or Structured Data, a language that major search engines use, to understand the structured data on your site, which makes it easier for them to display search results in a specific and much richer way. Including information such as your business address and phone number in this piece of code on your website can help major search engines better understand your business and present your information accordingly in the search results.
Most local search engines allow you to place your business into several different categories to fully understand what it does, which is vital for your search engine results. Taking time when doing this can optimize your search results, even though you rarely think about the category your business fits into.
Local SEO can boost the business, promoting their brick-and-mortar store and increasing the visibility of their digital operations. The following cases show how a small business can benefit by applying the above-discussed local seo strategies.
Search engines provide the results geographically. SEO helps to connect businesses nearby that are relevant.
Research shows that 76% of customers who conduct a local search with their smartphone visit a store within 24 hours, and 28% of these are successful purchases.
Local SEO can give your business a good advantage over the competition by placing your business detail on top of search results.
According to research done by Forbes, 30 to 40 percent of customers use maps to find local businesses. So, having a good presence on maps will lead users to connect with you.
Holding a rank on the search engine result page (SERP) will be attained by local SEO. Optimized content with geography increases the chance of holding on to a position for a long time with SEO.
As a business owner, it is tough to know the competition. It needs hard work to attract more customers to your business. With the local SEO strategies mentioned above, you are open to more traffic at your site and gaining more leads that land at your store. To fulfill the need for a Local SEO on your website, you need an agency with experience lending more customer footprints to your store. Mediafy has over ten years of experience handling SEO for all types of businesses. Contact us for more details or a FREE consultation.