February 16, 2023

The Importance of Micro-Moments in Local SEO

The Importance of Micro-Moments in Local SEO - Mediafy

What are Micro-Moments?

The instance of spontaneous search on the internet about knowing, going places, doing something and buying a product is termed as micro-moments. Micro-moments are game-changing for a business as they navigate a user’s mind in that direction. According to a report by Google, over 100 billion micro-moment searches are done monthly. Most of the searches about a specific micro-moment are done through mobile phones.

The Four Game-Changing Micro-Moments are Mentioned Below:

1.  I-Want-to-know Moments

The I-want-to-know moments are the most reliable micro-moment that most smartphone users go through. As the name suggests, I-want-to-know moments are used to search for insights, knowledge, groceries etc. The research found that 65 percent of users agree that when they are searching on the internet, they always opt for relevant information. Google has found that 90 percent of smartphone users have consulted their phone for any progress toward a long-term goal.

2.  I-Want-to-go Moments

I-Want-to-go Moments trigger during a search for visiting any nearby store, cafe, pub, gas station, direction etc. To attain traffic through these searches, use the location-based signal to view the direction to your destination. I-Want-to-go searches are useful for restaurants, stores or service providers who still need to establish themselves. Businesses like these should have a Google my business account linked to their website so that it optimizes geolocation for a better percentage of people to visit the store. Moreover, location-specific searches are growing at a pace of about 50 percent more than all mobile-specific searches. The near me search has grown by a staggering 3,300 percent since 2011.

3.  I-Want-to-do Moments

I-want-to-do micro-moments are moments of intent or desire when a person wants to accomplish a specific task or goal. They usually happen quickly and with a high level of urgency. In digital marketing, knowing I-want-to-do micro-moments is important because they represent opportunities for businesses to connect with consumers and provide helpful information, products, or services at the right time and place. Businesses can build trust, engagement, and sales by being present and relevant in these micro-moments.

4.  I-Want-to-buy Moments

I-want-to-buy micro-moments refer to an occasion when a person intends to purchase. I-want-to-buy micro-moments are considered to provide valuable opportunities for businesses to reach customers and influence their purchasing decisions. Various factors, such as a desire for a specific product or service, can activate I-want-to-buy micro-moments. Businesses can build trust and increase their sales by providing relevant and helpful information, products, or services at the right time and location. Knowing I-want-to-buy micro-moments is critical for businesses that want to effectively target and engage with consumers in today’s rapidly changing digital landscape.

Importance of Local SEO in Micro-Moments

Micro-moments and local SEO go hand in hand because each perspective must rely on the other. Local SEO plays an important role behind the four most important micro-moments. Local SEO is the strategy behind the clicks of micro-moments. Local SEO directs customers toward the most relevant and fast-accessible local answers and stores. The best starting point for a Local SEO is through GMB (Google My Business) page. This will allow showing results of Micro-moments and reviews.


Micro-moments importance in local SEO is a must as it expands the range of four game-changing micro-moments. These micro-moments are responsible for the customer traffic in your business. With some help from local SEO, take your business to the next step. Mediafy has over ten years of experience handling all types of SEO for your business. Please book an appointment with us for a FREE one-to-one consultation.

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