The present generation is looking to buy products they know, and no matter how great your products are, people only purchase them if they know about them. At this point, advertising comes into play which allows you to educate the customers about your products and their features. In addition to advertising, it is also important to choose the right digital advertising platform for your company’s advertisements. Using digital advertising is important as it helps to reach many people in less time and more effectively. If you are an ambitious entrepreneur looking to attract more customers for your business, read this article to learn about different online advertising platforms.
Online advertising is leveraging all online platforms or digital channels to reach and engage more people. By attracting more customers, you can present your products to the customers and make them purchase the products and services. Digital advertising platforms are designed to bring all the advertisers, agencies, publishers, and buyers to one place to make buying and selling easier. As all manufacturer’s details are available in one place, it is easy for entrepreneurs to get products at a reasonable price. Some digital agencies also provide technology to companies to make advertising much easier.
Here are some of the advertising platforms that can be used to reach more people
Regarding advertising, Google can be used for search and display advertising. Regarding advertising, Google is always the first choice for most companies as it is one of the biggest search engines available. By getting into the Google search results, you can drive more customers to your business. Google can also be used to display advertisements on different websites.
Social media is one of the best platforms for advertising your products. In social media, Facebook is the best platform, as several users are using Facebook. Facebook ads come in various formats, including banners and sponsor ads.
YouTube is also one of the best and different online advertising platforms that can be used for your company ads. YouTube ads can be placed in areas where similar content is being visited or for people who have previously watched your videos. Your videos can also be promoted using YouTube or Google. There is also an option to choose your target based on location, language, recent search history, and type of device used.
Other than Google, Microsoft is another search engine that people use to search for products. Bing Ads is one of the search platforms introduced by Microsoft and is a network-level ad program started in 2009. Bing Ads is the perfect online advertising platform for business persons looking to diversify their marketing efforts to reach new customers. Bing ads provide text ads, image ads, video ads, and other different forms.
Instagram is also one of the different online advertising platforms that can be used to reach more people. Instagram is closely connected with Facebook, and the ads run similarly to Facebook platform ads. As in FaceBook, Instagram also supports Image Ads, Video Ads, Story Ads, Reels, and other advertising formats. With multiple ad formats, Instagram can reach about 2 billion active users.
LinkedIn is a top choice for B2B advertising, as it boasts a user base of over 800 million professionals focused on business and work. Its affluent and highly engaged audience makes it an effective platform for reaching your target market. Like other online advertising platforms, LinkedIn can also be used to reach more customers based on different factors, which include
Twitter is one of the growing platforms compared to other online advertising platforms, with the number of ads nearly doubling between 2016 and 2021. People using Twitter are more receptive to advertising when compared to other digital platforms. Compared to other platforms, ads on Twitter are much cheaper, and the average cost of ads is about one-third of that of FaceBook. The types of ads that can be placed on Twitter are
Pinterest is growing and has about 500 million users worldwide compared to other online advertising platforms. The Pinterest platform is the best for online advertising if you have an eCommerce website. Some of the ad types run by Pinterest are
Amazon has emerged as one of the best online advertising platforms and is the third biggest platform after Google and Facebook. The ads on Amazon are designed for businesses that sell products on Amazon and offer the following ad types.
Although Snapchat is not in the limelight due to other powerful online advertising platforms, the platform is growing strongly by reaching $2.5 billion in 2021. For Snapchat advertisements, you can start from as low as $5 a day. As Snapchat is one of the growing platforms, it is attracting more customers from ages 18 to 24, so as a company, if you are targeting that group, you can use Snapchat for advertising. The Ad types include
Each of the above-paid advertising platforms can do wonders for your advertising campaigns, but the thing is how to choose the best platform from the different platforms available. With over 5000 advertising platforms available, choosing the best one for running ads for your company to reach more customers is tough. To choose the best from the different online advertising platforms available, you need to take the help of an expert digital advertising company. At Mediafy, we have digital marketing experts with vast experience designing perfect ads for your company. Contact us for more details.