The right Search Engine Optimization strategy for any eCommerce business is invaluable. With eCommerce shopping, the product pages require a lot of optimization concerning the customer. Every customer wants to view what they want to purchase and optimize the product page based on their interest. Relevant products will lead to customer engagement with the eCommerce website. Let’s look at some important factors in optimizing the product page for SEO (search engines) and customers.
Keywords are the first and foremost thing to work on while implementing the SEO plan. Always make sure to use the right set of keywords for your product. Although short keywords are the primary choice, long-tail keywords increase click-through rates. The long-tail keywords have a higher purchase intent from the customer. Using tools like Semrush, SE Ranking, and Moz are designed to provide the right keyword suggestion with the most and the lowest search volume. Incorporate the query with your product page description, so the website appears in the search engine results.
Having a good URL is helpful for both visitors and search engines to know and understand the site structure. A good URL is easy to read, brief, consistent, and lowercase. But in the product pages, the last part of the URL, also known as the slug, is relevant. This increases the chances of getting more clicks when visitors see the URL in their search query.
The Meta information includes a title tag and meta description. These two are the most important aspects of how the product page ranks and is presented to the customers. A good title tag is easy to read, unique, starting with important keywords and ranges between 30 to 60 characters. At the same time, a good meta description has 70 to 155 characters. The titles and meta descriptions cannot be defined individually for larger stores. So, it is recommended to use templates to generate them automatically. This can generate titles and meta descriptions for your products within the blink of an eye.
The loading speed of the product page plays an important role in attaining customers. If the page takes too long to load, there is a high chance that the customer will leave. If the page takes 3 seconds to load, then the chances of the customer leaving are 32%. If the page takes six or more, the chances of the customer leaving are 106%. If the customer leaves the page even before interacting with it increases the bounce rate of that specific page. Suppose this comes to the notice of google. In that case, it will mark the website as low-quality, directly impacting its performance.
Using high-quality images and videos gives the idea about the product to the customers. As they cannot physically touch the product, having a high-quality image and video helps the customer. Providing high-quality images also boosts the confidence among the customers to purchase, including powerful content like Videos of products that answer common questions, Q&A of customers, and the content inside the kit. This increases the site’s rank higher in google for such features.
As more and more people use mobile phones, Google also values websites optimized for mobile devices. As internet access is expanding daily, google ensures users have a smooth browsing experience. That is the reason why Google favors websites optimized for mobile devices. For these reasons optimizing your websites according to mobile devices is a smarter move to attain customers to visit your product page and website.
A separate review and feedback section on your product page will build the site’s reputation. The reviews express the quality of the product and can convince other buyers to make the purchase. Many customers like to post their reviews, but for others who do not, you can encourage them by sending emails regarding their most viewed product, sending customers direct links to the product review page, or offering small discounts.
Adding an FAQ page for the customers’ concerns helps the product page. The FAQ page helps the customer answer questions that might stop them from purchasing the product. FAQ pages provide more details about the product, which is easy for customers to understand. The FAQ page can be a great method for building internal links to product descriptions and enhancing the product page’s SEO. It also provides you with the space to use more keywords. It answers important questions. It improves the UX by providing quick answers to customers’ questions.
An optimized product page for eCommerce SEO can help improve organic traffic. Taking care of the important factors to enhance the product page quality and optimizing accordingly for SEO. These important factors should not be neglected to improve the product page rating and attract customers. At Mediafy, we provide complete SEO and digital marketing services to make your brand rise and increase your ROI. Contact us for a free marketing consultation and the next steps.