The User experience (UX) defines the website. The appearance of UX can engage and attain traffic to the website and helps to generate more potential clients. Especially for eCommerce websites, the UX plays a crucial role. It gives access for SEO to kick in and rank the eCommerce website higher in the search engine. If the eCommerce website is SEO friendly, it can easily acquire more audience. Some factors can affect the performance of your website just based on an SEO-friendly eCommerce website. Let us look at the factors that can be handy for your eCommerce business.
The Google algorithm is structured so that a user gets the best result. Google is focused on providing more relevant and best possible results for users. With each update, google provides user-focused and user-friendly results. The best UX can provide and highlight you in the SEO category as it provides the best user experience possible. Making changes in SERP, knowledge panel, and regular algorithm updates lets Google find the best result possible for users.
SEO and UX go hand in hand in terms of providing a great experience to the customer. SEO leads the customer to visit the eCommerce site, while UX ensures they spend a good amount of time on their website. The more interactive the website, the more users. The amount of time spent on the eCommerce website is being monitored by google, increasing the chances of getting your eCommerce website pushed higher on the search engine ranking.
The impact of UX on search ranking depends on many factors varying from the loading time of the eCommerce website, Mobile responsiveness, tags, URL structure, and more. UX provides a lot to SEO and eCommerce. Many top companies prefer to provide a tight tailormade UX for a great customer experience. With a great UX, word of mouth increases, and the traffic to your eCommerce website increases, so the traffic is observed by search engines and ranks your website higher in the search results. So, most companies spend a good amount on improving the UX, which will automatically affect the ranking on the search engine to make it powerful and direct. Having a good eCommerce website and UX with a decent loading speed will be prioritized by search engines. Having a good loading speed with a website increases the traffic and decreases the bounce rate of your website. A higher bounce rate website risks being delisted by search engines.
UX and SEO are intricately linked and should be coordinated from the start. A few points should be considered for the good performance of your eCommerce website.
Reducing the Loading Page Time – Even a one-second delay in the loading time can eliminate the page view by 11%. Most customers prefer a loading time of a maximum of 2 seconds. If your eCommerce website doesn’t deliver to that, then the customers might abandon your website. A high load time can greatly impact the user experience and decrease the conversion rates of eCommerce websites.
Responsiveness of eCommerce Website – The amount of smartphone users is growing rapidly throughout the globe. So, optimizing your eCommerce website as per the usage of a smartphone user is crucial. The main concern should always be optimizing the eCommerce website for smartphone and desktop users.
Impressive UX Design – The first contact between an eCommerce website and a customer is the UX. The UX indicates how the website behaves and your reputation for future customers. A good UX design can build trust and build awareness among other customers.
Creating a Simple Website Architecture – The layout of the website pages is referred to as site architecture. As SEO is concerned, a simple layout of the website architecture will let google easily analyze and identify your pages to make them work smoothly from high-priority to low-priority pages.
The eCommerce website should look professional to attract more customers. The eCommerce website should have a good online payment method, creating a trust while purchasing a product. Customers seek credibility in the eCommerce website, allowing them to revisit. An exceptional UX will increase the conversion rate, but good credibility will regain the customer’s trust.
A clean, neat, straightforward design grabs the attention and positively impacts the user’s mind. Creating a unique and distinct eCommerce website will give you an advantage over competitors and make connecting with users easier. A good eCommerce website has the least bounce rate because of its user engagement and brand recognition. The products featured should be alluring and feel minimal in terms of information, leading to exploring other eCommerce website pages.
Over 68% of the world owns a mobile device, and about 52% of internet searches are done through mobile phones. 61% of customers tend to buy from a mobile-friendly website. So, it is important to optimize and design your eCommerce website as per mobile device so that it doesn’t feel laggy or unconventional. Also, the users will leave the site if they experience any problems interacting with the site.
The UX is considered a new category for every eCommerce business that directly correlates with search engines. Nowadays, search engines aim to provide Value-added experiences to customers. So implementing a good UX increases the chances of traffic on your website.
The UX is for more than just the impression purpose. It must be more important for SEO tasks such as page loading time, tags, URL structure, mobile device responsiveness, etc.
A UX with client reviews, product images, employee photos and testimonials strongly impacts your customers. This builds trust and creates a generous customer-client bond.
UX and SEO are two major parts of your eCommerce business and play pivotal roles in the success of your business. They need to be intricately linked from the start. For the proper intricate, a few steps need to be followed. The steps are:
Homepage – A simple, classic and aesthetically pleasing homepage can directly impact the customer’s mind. Highlight the area or the product you want the customers to focus on and use colours that do not strain eyes.
SEO-Friendly Design – The product names and descriptions should be H1 and H2 to resonate with customers and search engines. Create a customer-friendly navigation path that optimizes menu names and functionalities.
Faster Page Loading Time – As we discussed, a second delay can reduce the page view by 11%. Search engines prioritize page loading speeds, directly impacting SEO.
Product Descriptions – The product descriptions must be between 4 to 5 lines. It should be informative, unique and contain important numbers.
Wishlists – Wishlists play an important role in SEO. Because it contains the products the customer is interested in.
The User Experience (UX) is an important aspect of any business, reflecting on how your SEO will perform. The SEO-optimized UX can deliver at a significant pace rather than a non-SEO-optimized UX. Having an SEO-friendly UX will deliver maximum traffic to your eCommerce website and lead to attaining potential customers. At Mediafy, we deliver the best eCommerce business websites that keep your eCommerce business busy with customers. Contact us or call us for a free consultation.